Managing Your Website

From the CEO's Desk

Managing Your Website

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A website gives your company visibility. When potential customers are looking for a specific product, service, or company, yours will come up with others. The website  gives your credibility and demonstrates that you are real. It gives the user your company profile, what you are about, and can show present or past clients.  If you are a proficient writer and knowledgeable about your subject, you can include a periodic blog, usually a minimum of two or three times per month. The information on your website should always be current.


There are many useful aids to developing a website yourself. However, we suggest

that you shop for a website developer not only for price, but for samples of their work. A professional website that is colorful, informative, and easy to navigate, will generate more hits. Be aware that a B2B website does not sell. It does, however, convey to the user that your company, products or services are real and first class. If a visitor to your website is impressed, they will contact you personally for more input. In any given group of products, there are many competitors and each one is putting their best foot forward. In other words, competitive websites are vying for potential clients using all the bells and whistles available. You should be looking for a web developer that can develop a modern looking site, easy to navigate, complete with easy to find and understandable information about the company, products, or services.

Raise Your Website Traffic (Use Search Engine Optimization SEO)
One frequent complaint is that one’s website does not get many views on search engines. A website’s placement on search engines can be the difference between success  and obscurity. Search Engine Optimization (SEO) is a search engine marketing tool that allows search engines to find and “rank” websites on keyword searches. It is essential to have a content strategy that includes blogging and social media interaction.

When you have good content infrastructure, SEO tools can take already great content to the next level.


Acknowledgement excerpts: Rolando Herrera


Franklin Cooper © 2021